Sometimes you just have to say sorry.
Jobs is Apple’s spokesperson, and he usually does a terrific job. But in this case, his anger and his defensiveness got the better of him. Apple is now a dominant player in the consumer technology market and it can’t afford this kind of ham-fisted performance. Jobs should remove himself from the lineup and let someone else take over. Or he should get over himself and cheer up. But Friday’s press conference was not good corporate PR.